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Studiobility launches new Iceland inspired design brand Bility in Paris-

Delicate and detailed wall decorations, candle holders and bookmarks taking the shape of butterflies, bilberry and bookworms. These are a part of the new Bility product line Iceland´s experimental Studiobility is launching at Maison et Objet in Paris this weekend.

Inspired by childhood memories and intimate moments with Icelandic nature, old legends and rhymes these objects are precision cut in silver stainless steel and many designed to cast decorative reflections and shadows on their surroundings.

“When we asked a friend of ours what comes to mind when thinking about dandelions, her eyes lit up and she said “Sun, green field, cows, smell of the countryside, springtime, definitely springtime“” Says Gudrun Lilja, designer and creator of the Bility brand.

“Through experiences like these, Bility aims for the heart of the object’s future owner who participates in its design by putting the final touch on its shape, look and feel. The result is a personal experience, a beautiful piece of home decoration with a reflection on the wall. All these little things are designed to shine a little light into your heart.”

Bility is an offspring brand of Studiobility, a unique experimental design studio established in 2005 by Gudrun Lilja Gunnlaugsdottir and Jon Asgeir Hreinsson. Studiobility projects like the Rocking Beauty, Flowerchair and Lavaflower have been covered by leading design blogs Cool Hunting, Core 77 and Dezeen and publications including Art Review, Dwell, Casa, Elle Decoration and The New York Times.

“We invited emerging young designers and people from the arts to come together under this new brand Bility, a first of its kind in Iceland, and it resulted in something beautiful and unique.” Gudrun Lilja says, highlighting the inviting and collaborative nature of the brand. With 20,000 pieces sold since its inception in the volcanic island´s tiny market of only 300,000 people, Bility is already a leading design brand in Iceland.

Wrapped in a flat pack of recycled paper, Butterflies, Bilberry and Bookworms fit in almost any pocket, bag or purse. Sizes and shapes of the entire collection are specially designed to minimize the use of all materials.

The first collection of the Bility brand introducing talented young designers from three countries will be presented in Hall 7, stand L178, at Maison et Objet’s NOW! international design show for the home in Paris September 3-7, 2010.

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The theme of this spring´s DesignBoost in Stockholm at Arkitekturmuseet was Design for Life. Now the question is once again being posed, how to make design economical, ecological and fair when DesignBoost collaborates with City of Arnhem, Museum voor Moderne Kunst Arnhem, ArtEZ hogeschool voor de kunsten and Premsela in Arnhem Holland.

At this DesignBoost people of worldwide reputation such as Satyendra Pakhale, Ineke Hans, Brent Richards, Richard Hutten, Flora Bowden, Roelof Mulder, David Shah, Joost Alferink, Joffrey Walonker, Sean Pillot de Chenecey and Rudy Stroink will participate. Additional participants will be announced.

Design for Life is about how we shall shape our way of life. How we plan, produce, deliver and consume everything from cities, transportation and infrastructure as well as food, entertainment, products and brands. Over the years design unfortunately has developed more and more into an exceedingly contributing source of pollution and over consumption.

Therefor some interesting names in the world of design will once again meet, to show how design and architecture may be used to create better conditions for people as well as for the environment.

One of the speakers is Ineke Hans, known for her furniture and products that come as one-offs, small series, or as mass-produced items. Next to that the studio works on exhibitions and architectural projects. We need to redefine design and focus on people´s needs, rather than just surface. When design is put in a humanistic perspective one understands the tremendous ability it has to make change happen, socially as well as economically and ecologically. With knowledge of design, we can solve and improve everyday life of people both in Sweden and globally, says Peer Eriksson.

DesignBoost - Made in Arnhem in Arnhem Holland will take place on the 6-7 September with around seventy five especially invited participants. During two days BoostChats (workshops) and BoostTalks (lectures) on the theme Design for Life will be held. BoostChat on the 6th is exclusively open to those especially invited guests while the BoostTalks on the 7th will be open to the public. Entrance is free!

DesignBoost invites the most pioneering thinkers. Ineke Hans is established as one of the worlds greatest designers but other brilliant talents will also attend, such as Richard Hutten, among other things involved in Droog design since 1993, David Carlson tells us. He, along with Peer Eriksson is the initiative behind DesignBoost.

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David Fox Design is pleased to announce its award wining achievements in product design. The Time series of brassware for Vado, and Venue Plus, a high backed modular seating system for Connection, have been credited with the Design and Design International award for product design.
Both products will be published in the Design and Design yearbook Jan 2011.

Designer :: David Fox

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Call for entries :: Designs for the next 90 years

The Electrolux Design Lab 2009 global design competition invites undergraduate and graduate industrial design students around the world to submit their innovative home appliance ideas for the next 90 years, deadline May 31.

Electrolux, a global leader in home appliances and appliances for professional use, this year celebrates its 90-year anniversary with its Design Lab theme: “Designs for the next 90 years”.

The brief for the competition’s 7th edition is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades.

The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization. “We’re looking for really daring ideas and solutions,” says Henrik Otto, Sr VP of Global Design at Electrolux who explains more about the competition in his “Call for entries” video.

A limited number of finalists will be invited to participate in the final event in London September 24, 2009, to present their entries to a jury of high-level designers and experts. The jury will review the entries based on intuitive design, innovation and consumer insight and then select a winner.

The Design Lab 2009 has a First Prize of 5,000 Euro and a six-month paid internship at one of the Electrolux global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro.

“Working with young, talented designers provides inspiration for future products and solutions,” adds Otto. “It also helps Electrolux spot the hottest, new talent out there.

” Entry deadline is May 31, 2009. Students may enter one entry via the Design Lab website at www.electrolux.com/design.

Quatro Tables, designed by Brad Ascalon for Naula Workshop

Soma Lounge Chair and Ottoman, designed by Brad Ascalon for Naula Workshop

Station Sectional, designed by Angel Naula for Naula Workshop

Plaza bed, designed by Angel Naula for Naula Workshop

Naula Workshop melds a modern aesthetic with traditional craftsmanship to forge the highest quality of custom furniture for its clients. Over the past decade, designer Angel Naula has assembled a highly skilled group of artistans, upholsterers and woodworkers to realize his vision of a workshop in which each piece of furniture is both meaningful and unique.

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The main feature of this lamp is its truly appearance, that is being just like a branch or a cut flower: according to this it has no basement or pedestal to keep itself balanced in an upright position.
Due to this particular feature, the lamp must be placed, in order to develop its function as an illuminating object, in a vase or a similar container, according to the user´s particular taste.
The lamp is made of white painted iron reinforcing rod and a white opalescent polyethylene diffuser and represents the natural form of a branch or a shrub.

Design :: Modoloco

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Named Müle from the dialect Mapudungun (chilean culture) that indicates a place of the credit or of to be and that taken directly to the "Latin" language its says of being situated in this one or that place, situation, condition or current way of being. Of there that this seat or " small armchair " brings together this one to meet in a meeting of dialog and contemplation. His materiality of laminated wood, it takes care that way of his expression of interior and of the gesture distended of a personage who receives excellence on having sat down. I distinguish his unique and massive armrest as a protagonist in this occasion, being the one that it was guiding and adapting to the body to this attitude of meeting and look between couples giving this way more comfort and freedom of draft in the seat.

Designer :: Felipe Cardemil Ordenes

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With the project Parametric Furniture we are looking for a radically new concept of furniture. The traditional idea conceiving furniture as a market proposal imposed to the client today is challenged by a more humanized approach to design. The pedagogical research project Parametric Furniture applies the advanced computation tools and fabrication techniques developed within the context at GSAPP at Columbia University to develop adaptable design and a flexible production system. Customers input their preferences and requirements and the system provides them a unique solution. Customers and designer collaborate in the construction of a new environment.

2009 SALONE INTERNAZIONALE DEL MOBILE
SALONE SATELLITE
22-27 APRIL
STAND C28

UNEXPECTED BOX
Junichiro Horikawa and Eleni Petaloti

What is the essence of compact space? Is it a choice or necessity?
Above all, what still remains is the right to a personal space, the need to belong to a place of one’s own identity.
That gives “room” to life and its activities to unfold. When the essence of space is a choice, each corner lives its own life;
efficiency and economy are means to introduce character and identity. When a necessity, every mm. Is responsible for offering to the overall, efficiency and economy are means to an end. The unexpected box is a tool. A tool for one’s compact world and a world unto itself. It is a desk, but maybe more than that. It is silent, but it is alive. It has life, as much as it contains. It is compact, but it can generate space. It is design and architecture; solution and obsession.

SOFTSHELF
Brian Brush and Yong Ju Lee

Softshelf is inspired by the idea of creating a bookshelf that deforms the rational cellular grid in order to create a custom occupiable, differentiated, and soft space for the storage of books and other objects. It is fully customizable by manipulating five customer controls embedded in a parametric design system: overall size of the shelf, overall geometric effect of the shrinking and expanding of boxes, the strength of this geometric effect on the entire shelf system, the curvature shape of the shelf, and the stretched shape of the boxes. Softshelf takes advantage of the rigidity and fluidity of wood combined with the precision of CNC milling technology to create a monolithic and continuous form, sturdy yet geometrically complex, and ultimately innovative.

CHABLE
Naser Madouh and Gabriel Nichols

The Chable proposal investigates the idea of the most basic geometry that could transform with minimal change. A full range between a chair and a table is possible by simply changing a few parameters such as the size of the void, overall height and length. Material behavior was examined by controlling the response to the human body with the various dimensions of void. With this concept came multiple functionalities from a unique geometrical and constructive process. Using the power of geometry, an invention is formulated that morphs a chair to a table and a table to a chair.

PARAMETRIC LACE
Samuel Grenader, Karen Bechara Mitri, Jay Sikes, and Heath West

The Parametric Lace Shelving System is a customizable spatial divider, with customer driven variables such as height, width transparency, opacity, structural modulation, and lace subdivision detail. An initial pattern combines with the controlled parameters to inform the fabrication process, made with Plyboo, a lightweight material made from layered sheets of bamboo. As each customer may program their own lace, the parametric system builds a family of aesthetically related furniture pieces, while encouraging each customer-designed piece to be unique.

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