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Call for entries :: Designs for the next 90 years

The Electrolux Design Lab 2009 global design competition invites undergraduate and graduate industrial design students around the world to submit their innovative home appliance ideas for the next 90 years, deadline May 31.

Electrolux, a global leader in home appliances and appliances for professional use, this year celebrates its 90-year anniversary with its Design Lab theme: “Designs for the next 90 years”.

The brief for the competition’s 7th edition is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades.

The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization. “We’re looking for really daring ideas and solutions,” says Henrik Otto, Sr VP of Global Design at Electrolux who explains more about the competition in his “Call for entries” video.

A limited number of finalists will be invited to participate in the final event in London September 24, 2009, to present their entries to a jury of high-level designers and experts. The jury will review the entries based on intuitive design, innovation and consumer insight and then select a winner.

The Design Lab 2009 has a First Prize of 5,000 Euro and a six-month paid internship at one of the Electrolux global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro.

“Working with young, talented designers provides inspiration for future products and solutions,” adds Otto. “It also helps Electrolux spot the hottest, new talent out there.

” Entry deadline is May 31, 2009. Students may enter one entry via the Design Lab website at www.electrolux.com/design.

Quatro Tables, designed by Brad Ascalon for Naula Workshop

Soma Lounge Chair and Ottoman, designed by Brad Ascalon for Naula Workshop

Station Sectional, designed by Angel Naula for Naula Workshop

Plaza bed, designed by Angel Naula for Naula Workshop

Naula Workshop melds a modern aesthetic with traditional craftsmanship to forge the highest quality of custom furniture for its clients. Over the past decade, designer Angel Naula has assembled a highly skilled group of artistans, upholsterers and woodworkers to realize his vision of a workshop in which each piece of furniture is both meaningful and unique.

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The main feature of this lamp is its truly appearance, that is being just like a branch or a cut flower: according to this it has no basement or pedestal to keep itself balanced in an upright position.
Due to this particular feature, the lamp must be placed, in order to develop its function as an illuminating object, in a vase or a similar container, according to the user´s particular taste.
The lamp is made of white painted iron reinforcing rod and a white opalescent polyethylene diffuser and represents the natural form of a branch or a shrub.

Design :: Modoloco

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Named Müle from the dialect Mapudungun (chilean culture) that indicates a place of the credit or of to be and that taken directly to the "Latin" language its says of being situated in this one or that place, situation, condition or current way of being. Of there that this seat or " small armchair " brings together this one to meet in a meeting of dialog and contemplation. His materiality of laminated wood, it takes care that way of his expression of interior and of the gesture distended of a personage who receives excellence on having sat down. I distinguish his unique and massive armrest as a protagonist in this occasion, being the one that it was guiding and adapting to the body to this attitude of meeting and look between couples giving this way more comfort and freedom of draft in the seat.

Designer :: Felipe Cardemil Ordenes

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With the project Parametric Furniture we are looking for a radically new concept of furniture. The traditional idea conceiving furniture as a market proposal imposed to the client today is challenged by a more humanized approach to design. The pedagogical research project Parametric Furniture applies the advanced computation tools and fabrication techniques developed within the context at GSAPP at Columbia University to develop adaptable design and a flexible production system. Customers input their preferences and requirements and the system provides them a unique solution. Customers and designer collaborate in the construction of a new environment.

2009 SALONE INTERNAZIONALE DEL MOBILE
SALONE SATELLITE
22-27 APRIL
STAND C28

UNEXPECTED BOX
Junichiro Horikawa and Eleni Petaloti

What is the essence of compact space? Is it a choice or necessity?
Above all, what still remains is the right to a personal space, the need to belong to a place of one’s own identity.
That gives “room” to life and its activities to unfold. When the essence of space is a choice, each corner lives its own life;
efficiency and economy are means to introduce character and identity. When a necessity, every mm. Is responsible for offering to the overall, efficiency and economy are means to an end. The unexpected box is a tool. A tool for one’s compact world and a world unto itself. It is a desk, but maybe more than that. It is silent, but it is alive. It has life, as much as it contains. It is compact, but it can generate space. It is design and architecture; solution and obsession.

SOFTSHELF
Brian Brush and Yong Ju Lee

Softshelf is inspired by the idea of creating a bookshelf that deforms the rational cellular grid in order to create a custom occupiable, differentiated, and soft space for the storage of books and other objects. It is fully customizable by manipulating five customer controls embedded in a parametric design system: overall size of the shelf, overall geometric effect of the shrinking and expanding of boxes, the strength of this geometric effect on the entire shelf system, the curvature shape of the shelf, and the stretched shape of the boxes. Softshelf takes advantage of the rigidity and fluidity of wood combined with the precision of CNC milling technology to create a monolithic and continuous form, sturdy yet geometrically complex, and ultimately innovative.

CHABLE
Naser Madouh and Gabriel Nichols

The Chable proposal investigates the idea of the most basic geometry that could transform with minimal change. A full range between a chair and a table is possible by simply changing a few parameters such as the size of the void, overall height and length. Material behavior was examined by controlling the response to the human body with the various dimensions of void. With this concept came multiple functionalities from a unique geometrical and constructive process. Using the power of geometry, an invention is formulated that morphs a chair to a table and a table to a chair.

PARAMETRIC LACE
Samuel Grenader, Karen Bechara Mitri, Jay Sikes, and Heath West

The Parametric Lace Shelving System is a customizable spatial divider, with customer driven variables such as height, width transparency, opacity, structural modulation, and lace subdivision detail. An initial pattern combines with the controlled parameters to inform the fabrication process, made with Plyboo, a lightweight material made from layered sheets of bamboo. As each customer may program their own lace, the parametric system builds a family of aesthetically related furniture pieces, while encouraging each customer-designed piece to be unique.

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A lovely table for lovely people..."Lover" is a polyurethane coffee table with coloured crystal plane.
Add a modern touch to your home, office, bar... Add a "Lover" to your life!

Designers :: sand & Birch

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Hee Welling Design has in collaboration with the new Danish furniture manufacture 8000c, designed the stackable armchair - KANT.
The chair shell is made in a 4mm aluminium sheet, which is bended in a way so it creates a double curved shape. It is mounted on an Ø16mm chromed steel leg construction.
The upholstery is divided in pieces to highlight the lines of the chair.
It also comes in an outdoor version, where the upholstery is neoprene.

www.heewelling.com

Fusion is a multi-purpose armchair with compact dimensions, created by Rafa García.
It offers three variants: Fusion armchair (wooden arms and legs with a seat just above the floor), Fusion upholstered armchair (upholstered arms and wooden legs with a seat just above the floor) and Fusion light armchair (wooden arms and legs with a SEAT 25cm above the floor). It is suitable in any type of environment, in all of its versions.
Arms and legs are made of ash tree and can be stained in any of the colours in Sancal’s dye menu.
Fusion is suitable for uphosltery in fabric, leather or synthetic leather.

Designer :: Rafa García

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The reference and its careful revisitation for Linea Art Nouveau, is characterized by a floral motif which enriches spaces with its distinctive and light strokes. The lines overlap, lithely carving the door just like a work of art. Lively, playful and romantically contemporary, Art Nouveau interprets the increasingly current need to confer exclusivity on indoor spaces.

The white finish of the flat wing (Fiorella P) emphasizes the bas-relief décor which gives depth and materiality to the door panel. The glazed version (Fiorella V) is a play of light and shadows which glide on the surface of perfect petals, an ensemble of transparencies which speaks of an eternal spring.

The recall of the art world is particularly refined: this is because the door is of the "invaded frame" type where the pantographic work is allowed to straddle the edge of the panel and break out freely on the frame. The final effect is pure style!

Designer :: Massimo Iosa Ghini

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